The average online web user can be a bit ADD and has a short attention span when it comes to finding information online. When a visitor enters your website, you have only a matter of seconds to grab their attention and provide them with the information they are looking for. This is when video comes in handy.
Would you rather read a 500 word product description or watch a 15 second video of user testimonials and a visual display of the product itself? Personally, I’d opt for the video. And if it’s true that actions speak louder than words, then the power of video wins in this situation.
I’ve read that today’s “younger crowd” – ages 18 through 24 – are spending a greater amount of their time online watching videos and television shows, getting their news and doing some shopping. This is the same demographic that bookmarks sites like YouTube, Hulu, MySpace and Facebook. They aren’t the only demographic turning to video, as the more mature crowd is tuning in too.
So how do you cash in on this trend? Start making or posting videos to your site, blog, company profile/group page or social network. If you are selling a product, replace a lengthy description or testament to its quality with a video that shows someone actually using it.
The best part is that making the actual video is the easiest step. Ever seen those new PC commercials with the little kids making videos? If they can do it, so can you. There are software programs you can purchase or you can pay someone to make it for you. Once the video is created, you can start posting on YouTube and creating your own channel or try MetaCafe.
I found this video by Michael Jantze on how to get featured on YouTube.
A simple guideline to a video marketing approach is outlined here by Michael Pick:
Get a good soundtrack going, keep it fast paced and give them something cool to look at
