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The problem with only using one or more main keywords is that there may be a great deal of competition and you will have a hard time ranking well on search engines. Using long tail keywords give you an advantage because they reach out to a more targeted audience and have less competition.
If you don’t already know what long tail keywords are, here is a definition: long tail keywords are groups of keywords that aren’t too common when by themselves, but when put together in phrases attract a more targeted audience to your pages.
So how do you find these longtail keywords? There are a few ways to find this information, the first of which is to use your site statistics. Most statistics programs, like Google Analytics, will provide you with a list of keywords people used to get to your site. Look for the longer phrases people used and write a post around those search phrases. Also be sure to link back to past posts to improve your exposure even more.
Another place to find these keywords is to use Google’s free keyword tool, which provides you with variations of similar keywords to your main keyword target. You can search for exact matches or broad matches to increase your range of keywords.
Although long tail keywords won’t bring in the same amount of traffic that a popular main keyword will, they will be easier to rank for and place you higher on the page of search results. Additionally, the more long tail keywords you use, the more your number of visitors will add up, equaling about the same as if you were able to rank for a main, popular keyword.
