Perhaps I’m a little bias when saying this, but content is one of the most important – dare I say the most important – component for an agency or individual marketer’s success. It’s what draws a visitor in, keeps them engaged and ultimately causes them to react in one way or another.
A copywriter does more than just translate a company’s product into words; they often are a key part of brainstorming, coming up with new ideas and contributing to the overall creative process.
So how good is your site’s content? For those of you that have been blessed with a strong left and right sided brain, you may not need to hire an outside copywriter, as you can create content just fine. However, if you don’t have the strongest grasp on grammar or have a difficult time writing compelling content, you may want to outsource.
One of my favorite sites for finding freelance writers is Peter Shankman’s helpareporter.com. I have used this site in the past to find guest bloggers, PR freelancers, sources for articles and other content writers. It’s free, fast and really one of the best places to find a content writer.
Even if you are a good writer yourself, you may want to consider having guest bloggers or freelancing some of your content projects just to get a fresh take on things. You definitely want to stick with the same tone and goal of your site, but adding fresh content and new ideas can help re-engage people and attract new visitors.
Here is a list of free online tutorials for content writing.
