Epicenter Network Blog

Hey all you PPC campaigners, have you tried Tracking 202 yet? If you have, then you know how helpful it is to monitor and optimize your campaigns. If you haven’t tried it yet, why not start with Tracking 202 Pro?

Here is a brief introduction to the world of Tracking 202 Pro.

Tracking 202 was designed for pay-per-click affiliate marketers as a tool for optimizing campaigns, receiving real-time analytics and increasing profits. It provides an overall picture of how your campaigns are doing across multiple networks, gives individual visitor details and individual keyword performance.

The Pro version offers all of this plus the following upgraded features:

• Integration of all major PPC networks – automatically syncs all your PPC data

• Integration with affiliate networks – automatically pulls affiliate network data and updates profits, percent change, etc.

• Keyword analysis – See which keywords converted, even which long tails converted

• Mobile phone App – check your campaign statuses on the go

Another difference between the two versions is that Pro is not free. However, if you are an Epicenter affiliate, or would like to become an affiliate, we are offering a 20% discount on T202 Pro.

Check out the details at WikedFire.

Want to get started right now? Sign up here!

Zephrin Lasker, you are a man after my own heart. Explaining the relationship between branding and ROI in scientific terms and comparing them to the symbiotic relationship of the shrimp and the goby fish – love it.

Nerdy, yes. However, this is the simple, straight talk that people need and want to hear. Plus, it reinforces the benefits of blending branding and ROI objectives.

Essentially, he explains that remarketing allows for branding and ROI campaigns to come together in a mutually beneficial way. Advertisers are given consent to contact the consumer through a targeted advertisement, further engage them and keep them engaged.

Lasker also mentions a 2008 study that revealed in-house lists were the most effective medium for generating the most returns on market investment.

Here are some examples of successful remarketing campaigns:

• JetBlue Twitter forum
• Obama’s presidential email campaign
• The Dell community site
• The Coca-Cola rewards program

Want to make the most of your person in-house lists? Here are two suggestions.

1. Grow your in-house list in a cost effective manner. What is cost effective? Try sticking to CPC and CPL pricing models. This allows you to pay for very specific consumer interactions, not for clicks and impressions that may not lead to a sale.

2. Devote more attention to backend CRM efforts. You need to anticipate your customer’s needs and make their time spent on your site well spent and enjoyable. This will retain your customer base, increase customer loyalty and keep you competitive.

If you are still grasping at this idea, think about the relationship between the shrimp and goby fish. The shrimp digs a hole in the sand and shares it with the goby. In return, the goby helps warn the blind shrimp about approaching predators. Brand yourself and find your niche market, then use remarketing strategies and grow your in-house lists to maintain a healthy ROI.