In our current economic state, the trend for many laid off employees is to ride out the recession in the classroom. Enrollment for online courses is higher than ever, as people head back to school for a bachelor’s degree or to continue their education with a master’s degree or specialized certification.
This is a great trend for online colleges and even better for online marketers. As more people get laid off, they are probably spending more time online looking for jobs, updating their Facebook profiles way too frequently, or looking for a good deal on online classes.
At Excelsior College, for example, online enrollment is up 30% from last year. Other schools, like the UC Berkeley Extension, have since spikes in enrollment for their certificate programs, as more and more people are looking to update their skills in order to stay ahead of the competition.
Take advantage of this trend of eager virtual learners through compelling testimonials, interactive online college lead gen sites and motivational content – “Never let a down economy squash your dreams”.
Epicenter has well over a dozen offers generated toward getting people back to school and have been seeing really good conversion rates. Interested in any of these offers? Leave a comment or leave me a message here.
Also, following this trend of online learners is also the work-at-home-online-mom/dad trend. Lots of our biz-opp offers have been doing really well, as they provide people with the materials to make money online from the comfort of home.
