Epicenter Network Blog

Microsoft’s newest search engine, Bing will go live June 3rd. They are calling it a “decision engine” and claim that it provides more intelligent search tools to simply tasks and help people make more informed decisions. Developers wanted Bing to focus on enabling people to actually use the information they find, rather than just providing them with search results.

Bing is starting out by focusing on four main verticals:

     • Making a purchase decision
     • Planning a trip
     • Finding a local business
     • Researching a health condition

Microsoft says that Bing will replace their Live Search’s core search with advancements such as query intent recognition, entity extraction and expansion and document summarization technology. Virtual Earth will be rebranded as Bing Maps for Enterprise and the cashback program will be renamed Bing cashback.

So what does this really mean when it comes to search? Possibly an increase in impressions. The project was given a bigger marketing budget than Xbox, so many predict it will start off with a bang. Many feel that conversion rates and ROI are almost always better on Microsoft compared to other engines, so the new advances in Bing could make your stats even better.

If you want to find out more before it launches, go to DiscoverBing.com.

So do I think I will start “binging-it” more than googling-it? Hard to say. I can say that it will be hard to compete and overcome such a giant in search.