Epicenter Network Blog

The success of any marketing campaign is greatly influenced by the quality of traffic to your web site or affiliate offer. In search marketing, the goal is to drive highly targeted traffic through keywords that you will receive the highest return on investment from. However, you need to focus on more than just keywords to optimize your campaigns.

Here are 5 tips for improving your AdWords campaigns.

1. Gather as many low-cost, highly targeted keywords and keyword phrases as you can. Research and testing can help you avoid overly saturated markets and tapping into your organic searches can provide you with new keyword phrase ideas. Check out these tools for more help:

Google AdWords Keyword Suggestions tool
Misspelled Keywords
7Search.com’s Keyword Suggestion Tool
WordTracker (you can use the trial version for free).

2. Create many different versions of headlines and adcopy and do some split-testing. When you start writing these it’s a good idea to check out your competition and see what they have done. Who is showing up at the top of search results and how are they phrasing their ads? Make sure that you are using the best words possible and use catchy headlines to grab the user’s attention.

3. Become familiar with how AdWords works. This gets back to the basics. When you know how something works – in this case how AdWords ranks ads – you can work with the system and create your campaigns with the ranking system in mind. Examples of this include using the keyword matching or phrase matching options.

4. Control and monitor who is seeing your ads and when they see them. This is especially important if you are running on a tight budget. Analyzing your data and visitor trends is important and can save you a lot of money.

5. Monitor your campaigns and keep looking for ways to improve them. The market is always changing and the online consumer is fickle. Don’t let your ads run past their prime – modify them as time goes on to get more bang for your buck.