Epicenter will be at booth #22070 at Affiliate Summit East and we would love if you stopped by to say hello!
Also, be sure to enter for a chance to win a trip for 2 to Las Vegas! The prize includes 2 roundtrip tickets, 2 tickets to a Vegas show and hotel room for 2 nights.
Last night’s Seattle MeetUp202 was a great success. It was awesome to meet some local online marketers and to bounce ideas off each other for new marketing ideas and opportunities.
As a recap of the night, here are the topics of discussion and some of the presentations:
We hope to have another Seattle MeetUp sometime this October and hope to see everyone again! If you are an online marketer located in Seattle and didn’t meet with us last night, be sure to join the group! Sign up here.
I took a little hiatus from blogging for the last week and wanted to return with a post on review sites and how to turn a visitor into a customer. I like review sites because they are a good way to promote your niche offers all in one place and build your visitor’s trust by providing them with product reviews and/or testimonials.
Last week I came across a study that reported 90% of consumers trust the opinions of their friends and make purchasing decisions based on their recommendations. This isn’t groundbreaking data by any means, but it does reinforce the fact that building brand trust is directly linked to increasing your sales.
Sites like steepandcheap.com are a good example of combining user product reviews and recommendations to get people to buy their products. They also claim to have limited inventory and only offer one product at a time for a limited timeframe. This creates a sense of urgency and can help get the user through the purchasing path quicker, since it gives them less time to shop around for a better deal.
Similar techniques work well for weight loss and health and beauty product review sites too, for example. Up-selling and product pairings work well with weight loss and skincare offers, as they cater to the same demographic and someone who is trying to lose weight may also be looking to reduce the appearance of wrinkles or cellulite.
Review sites also work well because of the amount of content involved and the ability to add product facts/ingredients. Original content can help you rank higher organically and if it is written well, can be compelling enough to get people to click on your links.
If you haven’t tried pushing offers through a review site, it’s definitely worth a try. If you want to quickly through up a site to test, try using DM2 and you can get a page up and running in less than 40 minutes. (Shameless plug, yes, but it really is one of the easiest ways to build a site and it’s free.)
As an affiliate marketer it is important to keep a constant eye on your traffic and to be on the lookout for ways to improve and optimize it. If you are running search campaigns, the same attention and up-keep is required in order to improve your profits and return on investments.
To help your sites and search campaigns be the best they can be, there are several online tools to help improve SEO so you can rank higher organically and others to help with finding new keywords and to gain better link love.
If you’re a seasoned search marketing affiliate, these tools and applications may be nothing new. However, if you are new to the game, be sure to give them a try and see what they can do for your page rankings and affiliate profits.
Link Voodoo – This is a free tool that includes a suite of SEO tools including a TrustRank Score Calculator (See video for details) and a Backlink Analyzer (reports a sites backlinks with Alexa Ranking and PageRank).
Lipperhey – This one is good if you are building out sites for affiliate offers. It analyzes your website on overall quality and searchability and provides you with an improvement report to help increase your traffic and, ultimately, your sales.
SERPrush – This is a free SERP checker that shows what your search engine position in Google, Yahoo! and MSN.
SEOrush – This is a free SEO tool that provides information not only on your On Page and Off Page SEO, but also on your social presence, meta information, validation, indexed pages, ranks and domain info. You can also check your competitor’s URLs.
InstantRankmeter – Find out for free how your website is ranking in Google, Bing and Yahoo!. You can get stats on your website and compare it to your competitors. It is a little slow, but a helpful tool.
SEO Drop – Another SEO tool to help improve your organic search and ranking. It allows you to check your standing on social networks and also has a tool to help you monitor your longtail traffic.
Keywordle – A free keyword suggestion tool. Not the best out there, but it can be helpful.
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