September is now less than a week away and that means that it’s back to school time. This is the time when parents and teens are turning to the internet to search for deals on clothes, school supplies and electronics.
Back to school searches on Google alone are up this year, with a 20% increase in searches on “school clothes”, with users searching for the best ways to save money. Searches on “free school supplies” and “discount school supplies” are also up this year.
With that being said, this is a good time to promote coupon offers, giftcard giveaway offers and anything else related to clothing, school supplies or computers. Parenting blogs are a good place to place top-10 lists for back to school necessities and to report on the latest trends and deals. This can also extend into acne products, eye exams or glasses and other beauty products as well.
Keep an open mind to which offers can be targeted to back to school discount seekers and be sure to speak with your affiliate manager, as they can set you up with offers you may overlook.
Along with taking advantage of the back to school crowd, this is also a good time to take advantage of deal seekers in general. Searches for the keyword “coupon” are up 40% from last year, “buy one get one free” up 30% and “free shipping” up 20%. This is a good time to take advantage of free trial and coupon offers and to create review or comparison shopping sites.
Happy marketing!



