Oct
08
2009

5 Ways To Optimize Your AdWords Account

Using ppc marketing is the best way to reach a targeted audience and drive more potential buyers to your sales page. If you are using Google AdWords to manage your campaigns, one of your biggest focuses should be on relevancy and creating the most targeted ads possible.

Here are 5 tips to help you succeed in AdWords and create the most relevant ads for the search engine and your customers.

#1 – Don’t group all keywords into one campaign and one ad group. Instead, split up your campaigns according to base keywords and split up your ad groups to have variations on your base keyword. The more your separate and micro-organize, the easier you can view the performance of different terms and help you to create more targeted, specific ads.

#2 – Make your ads as targeted as possible. Not only does this make your ad more relevant to a search term, but it also makes it more relevant to the user and will encourage more people to click on your ad.

#3 – Incorporate your keyword into your ad. This plays into tip #2 and helps get Google’s attention and the user’s attention. When you include a specific keyword in your ad and that keyword matches the search term of the user, it appears bolded on the search results page. You can see this if you type in “shoes” or “backpacks” into Google.

#4 – Create multiple ads and run tests. Create three or four good ads for each ad group and let them rotate through. Keep an eye on the stats for each one and you will probably start to notice that one or more of them will outshine the rest. This will help you to further optimize your ads and make them even more targeted.

#5 – Keep up with Google. It seems like Google is always evolving, adding new features, changing up algorithms or creating new policies. Use this to your advantage by staying up-to-date on their newest tools and announcements and periodically check out their Help Center and Learning Center.

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Written by Kim in: Affiliate Marketing 101, Pay-Per-Click | Tags: ,

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