In search marketing, getting your message saturated into the market is the best way to gain control and ensure that as many people as possible are viewing your page or product. This gives you more creditability and increases the likeliness that the user will click on your link.
When a user enters a search query, Google will present them with 10 organic and about 11 paid listings, presenting you – the marketer – with about 22 chances to win them over. The goal is to gain as many of those spots as possible and to achieve a stronger presence for your targeted keywords than your competitor.
There are many ways to go about saturating your message and becoming successful with organic and paid search takes time and a lot of testing. Here are a few ways to gain more control of the search market through “free” and paid techniques.
If you are striving to dominate in a competitive market organically, you’ve got to get creative and use your competitors to your advantage. Start by running a query on the keyword or phrase you want to rank for and see who your competitors are and what they are doing. Then brainstorm ideas that can make you stand apart from them and offer a more specific, targeted solution. You can then incorporate your messaging into your page titles and meta descriptions and write them like ad copy.
Gaining saturation in a competitive marketing through paid search is not an easy task and will require a lot of time, money and monitoring. To get the most out of paying for top listings, you may want to consider day-parting, placement testing, geo-targeting and determining your most lucrative timeframes.
When working in a less competitive market, using long tail phrases for organic results saturation may help you jump up the page quicker. Focus on getting more than one page within your domain to rank for a query. This way, Google will combine your listings and you can move up a spot or two on your results pages. For example, if you were displayed at spot 4 and 6 before, Google would combine your listings and move you to spots 4 and 5.
For paid search saturation, gain rank through buying directory listings and paying for sponsored ads to be placed on competitors sites. You may also consider building multiple web sites and buying PPC ads for these sites for the same keywords and phrases. The only downside to this strategy is that it can be expensive and you need to make sure that you aren’t bidding against yourself. Additionally, this may grab you a large share of the market, but also gives your competitors a chance to drive up the bids on your long tail phrases.
Overall, the best way to gain saturation of the market is to stay one step ahead of your competitors. Keep an eye on what they are doing and strategies they are using and then try to optimize on them.
September is now less than a week away and that means that it’s back to school time. This is the time when parents and teens are turning to the internet to search for deals on clothes, school supplies and electronics. 
